simplicity creates the greatest identity
Simplicity is harmonious. Even Leonardo Da Vinci said "simplicity is the ultimate sophistication."

Today, the world has evolved into a whole different plateau than what it was a decade ago. With the advent of newer technologies and bigger responsibilities, we cannot afford to lose time. At the moment, we all have a short attention span. As people have a limit to visual consumption, we must adhere to certain refinements in visual communication. The audience appreciates such "simplicity" as they don't want all that clutter in their lives. Very rightly said by Antoine de Saint : Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. There are numerous examples around us which are simple yet have a strong identity attached to them. The moment we see black and white squares anywhere we instantly relate it with a chessboard. Similarly, the black and white stripes remind us of the humble looking zebra. The whole philosophy of Studio-G revolves around "simplicity"